StockX is the world’s first online consumer “stock market of things” for high-demand, limited edition products. On June 9th, they announced a strategic partnership with hip-hop icon and Detroit native Marshall Mathers (a.k.a., Eminem).

The company has targeted the sneaker resale market as its first vertical, and the partnership will continue to accelerate StockX’s growth by building on the rappers’ long and personal passion for sneakers to create exclusive content and access to rare sneakers from Mathers’ personal collection. As part of the partnership, Eminem and longtime manager Paul Rosenberg will be investing in the online trading platform.

StockX provides a visible, liquid, anonymous and authentic online experience. Participants in the StockX exchange benefit from historical price and volume metrics, real-time bids and offers (asks), time-stamped trades and additional analytics on virtually every sneaker model.

“Sneakers have always been a huge interest of mine, for at least as long as I’ve been rapping, and I’m proud of the fact that I’ve had so many collaborations with Nike and Jordan Brand,” said Mathers. “I really like the fact that sneakers are a big part of what StockX is doing. When I found out that they happen to be doing it from downtown Detroit, it made even more sense to get involved.”

In addition, buyers of sneakers on StockX are assured of the authenticity of sneakers purchased on the exchange. StockX has developed a proprietary process to verify the authenticity of each pair of shoes traded on the platform and buyers can purchase with confidence because StockX will stand behind their trades.




StockX is already proving that a ‘stock market of things’ is a viable and better way to both buy and sell certain product categories,” said Luber. “Eminem’s partnership is particularly meaningful in that he’s a true sneakerhead who genuinely understands the market and is excited to help grow the community. Beyond that, he’s created one of the worlds’ iconic brands, so it’s an honor to have him and Paul as both investors and strategic partners.”

To kick off the partnership, StockX is giving away three coveted prize packages:

Grand Prize: Air Jordan 4 Retro Eminem Carhartt (priceless; pairs have sold for as much as $30,000)
Second Prize: Yeezy Boost Pack – Yeezy Boost 350, 750 and 950 (approximate value $3,000)
Third Prize: Jordan 1 Pack – Jordan 1 Retro Bred 2013, Retro Chicago 2015, Retro UNC, Retro Family Forever and Retro LA (approximate value $1,750)
Any StockX participant who executes a sneaker trade on either the buy or sell side and/or refers a new participant to the StockX platform through Thursday, June 23, 2016 will receive one entry into the contest. For more information on the promotion click here.